How it is started
It was indeed a pleasure collaborating with SEW, a clothing brand which offers you ace fashion choices in clothes which are in vogue, which are easy breezy, chic and define comfort. To follow fashion, one tends to ignore the comfort parameter but SEW makes sure both the aspects are equally met. A clothing brand already creating waves at the market thanks to it’s artsy designs and ultra voguish apparels, it was the perfect unison which makes a delightful collaboration of Vichaarbox with SEW.
Showcasing their designs at The Lil Flea market currently happening at Jawaharlal Nehru Stadium in New Delhi 22-24th September, we’re glad that the brand is opening new doors for it as well as others. When we came to know about the proposal from SEW that they’re interested in a collaboration, we at Vichaarbox gave the nod as we trusted the brand and it’s uniqueness and firm plus believable pact they told to us.
Our model Namita Arora who killed it and slayed oh-so-effortlessly in these wonderful SEW apparals hails from Delhi itself! Knowing the city’s vibe, the weather and the captial city’s style, she definitely led the style parade with her usual charming and bubbly spunk! She got the looks, she got the attitude to carry the dresses and she got the perfect mix of urban and desi vibe which she totally rocked! Don’t you agree?
Execution of the “SEW” film
After a little brainstorming, we targeted to make a video for them showcasing their in-house designs and apparels with full force and zany ways. And we finished it in no time and it seems like we and SEW both collaborated to produce the finest brand development and brand’s digital parameters also saw a great boom which has resulted in providing a complete project which is engulfed with sheer belief and reliability.
Coming back to SEW, we wish them all the luck in the world for the ongoing exhibitions and our brand video for SEW helps them to meet their goals. Also, we would love to know what you guys think about it. Please give your valuable suggestions whether praise or criticism both!
|Written by Amar Singh Rathore
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