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Why it is important to give discounts on festivals?
One thing you can do to attract more customers is to offer discounts on your products or services. Discounts are not only beneficial to your customers; they can also do great things for your business.
Here are some of the benefits of offering discounts to your customers:
Increased Sales Increased traffic : Usually comes with increased sales. Drawing customers inside your store and influencing them to buy is not only confined to items on sale but also to regular-priced items. Shoppers are likely to walk around your store and see other items that may not be discounted but are willing to buy those because they have already saved on other items on sale.
Emotions Sell Better Than Sales: Amazon is a classic case study on how emotions sell even better than discounts during the festive season. Their touching ads that played this festive season like ‘mom be a girl again’ or the touching Ganesh Chaturthi ad spoke of the essence behind festivals and gifting, striking an emotional chord with the consumers. Such advertising work on creating brand loyalty and recognition, making them your first preference at the time of sales rather than just being one of them.
Monetized Inventory : Discounting items allows you to dispose of old inventory and even items that you don’t plan on selling anymore. Place these items in front of your store to make them more visible to your customers and offer them at a bigger discount. Providing a short term incentive to your customers will not hurt your bottom line. In fact, these occasional discounts can help strengthen your customer loyalty and widen your market.
Improve Reputation : Offering discounts can also help enhance the reputation of your company. If you offer discounts or coupons to senior citizens, military personnel and needy people, your business will gain recognition as a socially-responsible organization.
Surprise Your Customers : Discounts and offers are something that everyone does, and hence it is time to go that extra mile to surprise your customer. From a small surprise gift to a well-wishing card with a discount coupon or enabling free shipping do it all that it takes to surprise your customer.
Bringing in an element of fun and excitement to the festive shopping campaign is one of the best ways to catch the attention of your consumer in the clutter. Make the festive season an enjoyable period for the customer to shop stress-free. Do not treat the festive season as a money making season, instead make it a happy festive season for the consumer to shop. With this note, we wish you all a happy festive season ahead.
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“India is a country which is a confluence of traditions and customs. It is a country where festivals are not only seen as a celebration but is also very closely associated with shopping.”
Look Good: ‘Jo Dikhta Hai Woh Bikta Hai’ translated as ‘What looks good sells’; is an age old marketing saying that holds very true in today’s world of social media marketing.
So let’s together Make Your Customers Feel Important this festive season.
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