It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective.
According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t sure which tools are the best to use. With our help, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business.
Why Social Media Marketing and what it can do for you:
1. Search Engine Rankings
See a rapid increase in your search engine rankings with tried and tested Search Engine Optimization (SEO) methods such as link building, content sharing, regular engagements and regular content publication.
2. Brand Awareness
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
3. Brand Recognition and Generate a Loyal Customer Base
Use content marketing and social media to further establish your brand, rewarding your existing audience, and reaching new potential customers.
By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.
4. Increase Inbound Traffic and Conversion Rate
Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking.
Increase organic rankings with SEO and content marketing, and drive targeted paid traffic with considered Pay Per Click (PPC) campaigns using tools such as Google AdWords. Increase conversion with appropriate and well designed landing pages.
5. Quality Content Creation
Quality content serves a number of incredibly valuable services, from establishing your business as authority on a topic, to increasing search engine rankings and the number of organic visits to the site. The great thing about good content will continue to drive traffic long after it’s publication.
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.
6. Budget Marketing Expenses
Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses. The beauty of social media marketing is that with right knowledge and expertise, you have all the tools and data to truly minimise costs and maximise ROI (return on investment).
There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business.
Our team specializes in planning, building and activating brands and websites that are functional, beautiful, and engaging. But we do much more than just design and develop.
With technology on our side, we implement the use of cross-platform content, combine the principles of online campaigning and advertising, focus on search engine optimisation (SEO), incorporate pay per click (PPC) advertising where appropriate, use social media marketing (SMM) and email direct marketing (EDM), examine keyword search trends, use content discovery and understand the importance of considered use of social media to get your name ‘out there’ and in the right places.
We fully engage with you to listen to your needs, research your target audience in order to understand their wants, analyze key performance indicators (KPIs), and offer comprehensive, long-term marketing solutions. Our aim is to develop a sustainable digital plan that will attract audience engagement with your company. So Let’s get started.
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