Instagram, the image-based social media platform is testing a new feature that will change the way its content feeds work. The platform allows a user to follow another person, but with this update, it is enabling the user to follow a hashtag.
The update will feed the user with content related to the hashtags along with the posts from the accounts they are following. Some users can now search for a hashtag and follow this tag in particular.
Once you follow the hashtag, it will show latest and top posts of that particular hashtag on your news feed. Instagram isn’t going to drastically change your feed. The service is going to select popular and recent posts. And you’ll once again be able to follow things based on your interests and not your social graph.
— Pippa Akram (@Social_Pip) November 9, 2017
As first spotted by Pippa Akram and The Next Web, some users can now search for a hashtag and follow this tag in particular. Thanks to Instagram’s new algorithmic feed, the posts that you would find interesting and funny are being relocated to the bottom of your feed. In other words, Instagram now feels like a tiny Facebook.
Understandably, this could quickly become overwhelming.
Instagram has been testing yet another new feature, but so far only Android users are getting it. Now, according to a report, a new notification has started to appear in Android versions of the Instagram app. Browsing any given user’s feed will now display a prominent “Follows you” indication if they are indeed following your account.
Instagram also started testing stop-motion camera and redesigned mid-feed stories preview recently. Keep Using.