There is so much buzz and hype about Social Networking and/or Social Media Marketing and these are what everyone wants to know about nowadays.
It’s really the next big affair and this is the marketing in 21st century. Let me share with you what I personally feel about Social Media Marketing. Social Media Marketing is the process of advertising your website or online business through social media channels and it’s the key of furthering brand/client communication.
Social media marketing is done through online communities and social media networks and it usually invites a large number of users. Social media marketing is still confusing to most of people. To understand this better, we need to understand first what social media is all about. Social media is a two-way street where you can get news, updates and information and at the same time you can respond your views and opinions on these posts. There are a lot of social media networks that you can choose from nowadays and the attention that these networks get is primarily because it is fun to use.
Social media has made sharing information, videos, pictures and ideas easy. You can build social networks at these sites and find friends through them. Social media has given us what media has never provided us, a way for us to connect and get connected with others. There are a lot of classifications for social media websites like social bookmarking (tagging and searching websites that has been added by other people), social news (mingle by putting your comments or voting for articles that you like), social networking (the most popular, done through adding friends, commenting on their profiles and posts), social photos and social video sharing (where photos or videos being shared by other users can be commented on by those in their network). There are still a lot of social media websites but these are the most common that we use.
Benefits of Social Media: More Than Marketing
1) Find Employees and Contractors
Need to fill a position fast? Use the benefits of social media to help. Design a detailed listing of what you’re looking for and post it on your social media accounts. Ask your friends and followers to share.
It’s more than likely that the person(s) who respond to a call similar to this will be more suitable than using a huge impersonal job board.
2) Produce More Sales
You may believe that sales and marketing are the same thing, but they are not. Marketing is increasing your reach to make sure that you can get more leads, but sales are different. Because your clients might share with others what they bought from you, one of the benefits of Social media is that it can increase sales outside of your initial marketing efforts. And if they like what you are speaking of on social media, they might like to purchase from you more.
3) Award Customers
One of the fantastic benefits of social media is that it makes it easy for you to invite more intercommunication with your buyers and between your customers through reward systems. Provide games, badges, stickers, pins, discounts and more for your customers using social media to “check in” or keep in touch with you via social media. People love receiving free things and they enjoy collecting things, so take advantage of that.
4) Brand Your Business
It is necessary that your business spends the time to brand itself across all social media accounts as straightforward, even generous and relevant. Recognize how consumers, as well as your employees and contractors, view your business via all your social media interactions. Pay attention to your potential clients and be looked at as a company that does this. Demonstrate these things as often as possible as a way to brand your business on social media.
5) Excite Your Sales Force
Discussing successful workers on social media is an excellent way to motivate employees to do good. If you have an employee of the month program, don’t just post the notice in the break room; put it all over social media. They will share it with their friends and family and it might even be picked up by the media, making staff members even more motivated to do good. If you have affiliates, praise them in the same manner for their sales volume and for the great job they are doing advertising your services and products.
6) Speed Up Communication
You can assemble private closed groups using Facebook that only employees or your affiliates can see. It’s an excellent way to accelerate communication between you and your sales force and to grow a community.
Motivate your sales force to follow each other and encourage one another and publically acknowledge them every chance you get.
7) Basic Project Management
Another use for private Facebook groups is very easy project collaboration. In Facebook groups you can upload files and communicate easily in one spot about various projects, without ever needing to have a physical meeting – but still be able to keep good records of the events and ideas as they unfold. Facebook Groups work very good for this. You can upload notes, files, graphics, whatever you need. It is one of the benefits of social media that it is usually free to use, but it is powerful enough to replace a number of the more expensive project management tools.
By being actively involved with the benefits of social media, your business can increase employee/affiliate happiness and satisfaction along with consumer perception. Use the benefits of social media to form a connection with your community and your sales force. Your business can be an integral component of your community in every way that it can – be it government, social, business, or charity. Pick and choose to stay aligned with your purpose and target marketArticle Submission, but do get involved.