To improve your designs, take a less-is-more approach. Remove elements that don’t clarify to give breathing room to the core elements. Leaving unmarked space in a design can immediately improve its visual appeal and ability to communicate.
Facebook Advertising: Everything you need to optimize your ROI
Facebook advertising costs range widely and are dependent on many factors, including your industry, location, and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is crucial. Facebook ads can benefit any business size. […]
How To: Promote Your Instagram Page for Maximum Brand Awareness
Social media is a huge component to any marketing strategy, you need social media in order for your business to survive in today’s digital world. If you’re struggling with how to promote your Instagram account then here are a few tips to help you get started: […]
The Ultimate Diwali Campaign Guide For The Smart Marketer
Diwali is just around the corner and it is not just another festival in India anymore. Over the past few years, it has become a busy period for brands and yes, Diwali campaign is an official term. Diwali is not just the widely celebrated festival […]
Instagram Insights – Use These 4 Ways to Improve Your Marketing
Wondering how to analyze activities on your business account on Instagram? Instagram Insights is a native analytics tool that provides data on follower demographics and actions, as well as your content. If you convert a personal account to a business account, you’ll see Insights for […]
How To Master Facebook’s Organic Reach
So you are one of those few who worked hard to grow your community organically on Facebook. But with Facebook’s latest algorithm change prioritizing ‘meaningful engagement’ over all else, you feel like the rug has been pulled out from under you. The 2.23 billion monthly […]
How to: Choose the Best Blogging Platform For Beginners
Looking to start your new blog, but confused about the best blogging platforms out there? It’s a tough choice, since there are several options to choose from. How do you find out which one is right for you? So what to look for? As a beginner, […]
10 Social Media Marketing Mistakes To Avoid
Most companies do not incorporate social media successfully into their marketing efforts and hence end up feeling that it doesn’t really work for them. In fact, they are following the trend of others and quickly become discouraged by the lack of positive results. Here […]
How to: Handle Trolls in the world of social media
In the ideal world, it would be considered wise for the brands/companies to respond to everyone on social media. When people take the time to compliment a you, they want to be acknowledged; when they have a complaint, they want you to pay heed and provide a […]
Top 9 Social Media Trends Predicted in 2018 for Marketers
Social Media Trends 2017 has brought about numerous new features for social media platforms. Some highlights include: Twitter introduced a 280-character update Instagram began testing a 4×4 grid, after also introducing the ability to include several photos per post this year Facebook introduced Facebook Stories, […]